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VMware Podcast

Client

VMware

Industry

Technology

Category

Podcast

CHALLENGE
VMware, the pioneer of virtualized computing (purchased by Broadcom for $69 billion in 2023), has a highly complex technical offering that can be difficult for IT buyers to understand.

ACTION
To make the products more approachable and intuitive, I scripted and directed a comedic podcast series that imagined if sci-fi movie characters could “virtualize” their way out of famous plot challenges.

RESULT
The critically acclaimed series delivered highly significant social engagement, and lived as the most trafficked page on the VMware site for months after launch.