Make Belief

We're hardwired for stories. It's how we make sense of the world. 

 

That's why facts are forgotten but narratives aren't.

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It's also why my agency career — driving  more than $500 million in marketing for dozens of Fortune 500s — has succeeded with just one key approach: find and tell the story that sticks.

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Getting there, of course, means doing the hard work of uncovering the fresh human truths and brand insights, and rigorously crafting the narrative to match the market and the medium.  

 

But when it sparks that smile or touches that heart, it's an effort that pays you back for a customer lifetime. So whenever you're ready to dig in, you know where to find me.

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