Make Belief

We're hardwired for stories. It's how we make sense of the world. 

 

That's why facts are forgotten, but narratives are not.

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It's also why my 20-year agency career — driving  more than $500 million in marketing for dozens of Fortune 500s — has succeeded with just one main approach: find and tell the story that sticks.

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Getting there, of course, means doing the hard work of uncovering the essential human and brand truths, and rigorously crafting the narrative to match the market and the medium.  

 

But when it sparks that smile or touches that heart, it's an effort that pays you back for a customer lifetime. So whenever you're ready to dig in, you know where to find me.

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